Welcome to Ritual Hair + Makeup Studio. 

We are a private studio serving you a customized salon experience. Specializing in modern hair coloring and cutting we provide you with one on one attention to help you meet your hair goals and guide you on your healthy hair and scalp journey!

You and your hair are our top priority.

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Transform your hair with me at Ritual Hair + Makeup Studio, located in White Plains, NY

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Hair Healing 101

Learn how to care for your scalp + hair using only herbal ingredients + products. The importance of only using natural products on your scalp + skin.

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Shop our Apothecary

Herbal-infused Hair + Skin care. Made with all-natural, organic, sustainable ingredients.

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Personalized Consultations

If you’re a new client, book a free in-salon consultation here! Cant make it to the salon? Send me a DM or email for a virtual consult.

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Ritual Hair + Makeup Studio 

10 County Center Road 
White Plains, NY 10603

We focus on your healthy hair goals.

Welcome!
My name is Erika,
your Local Hair Witch! 

I have been in the industry for 15 years, dabbling in everything from Hair, Makeup, TV/Film, Editorial Shoots, Bridal, Herbalism of Hair, and have now been steady behind the chair for the past 5 years. My passion is helping people achieve their hair goals and hair health. I love to study ingredients and how they affect our hair, scalp, and even our internal body. I believe our hair is a direct reflection of our health and behind every scalp issue there is an internal root cause. Combining my knowledge of herbs and hair I am bringing you a Holistic Hair Studio where you can feel comfortable expressing all of your hair care needs and wants without judgment. 

I love creating lived-in looks, blonde bombshells, color corrections, and more while always keeping the integrity and health of the hair in mind. The most important thing to me is you always have healthy hair! 

I love to formulate products. I started a product line called Primal Hair + Skin, only using the purest ingredients to aid in your hair and skin concerns. Non-toxic living is something I am very passionate about and love to share the knowledge I come across.

More About Erika →

 

Ground yourself with slow & intentional self care with rituals and products that feed and nurture your body.

Botanical Beauty, Herbal Beauty Oil
sold out
Botanical Beauty, Herbal Beauty Oil
Hair we Grow, Vitamin + Mineral Infusion
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Hair we Grow, Vitamin + Mineral Infusion

CLIENT LOVE

  • I have been going to Erika for close to two years and always leave feeling beautiful and happy! She really takes her time doing your hair and listens to exactly what you want. Although Erika is incredibly talented and beyond capable of transforming your entire look, she also respects you if you are someone who just wants a touchup and to keep things simple. She's professional, punctual, skilled and also makes you feel like you're catching up with a friend every time you see her! Book with Erika, you won't be disappointed!

    -Kristin M.

  • “So happy to have found Erika! After almost 3 years of searching, I finally found a stylist that understands my hair and is up-to-date on current trends”

    - Andrea S

  • “Erika was very friendly and professional and answered all my questions about hair care maintenance. Not to mention she listened to what I needed and made me feel comfortable as a first-time client. I am obsessed with the haircut she gave me and I am so happy to have found her”

    - Ceara S

  • “Erika is very patient and knows what she is doing. She listens and asks the right questions to make sure her clients walk away happy”

    -Edith M

  • “Erika was amazing. Great Haircut, Great Advice and SO Sweet”

    - Christine M

A Little About Our Products

All Natural Formulas

Everything we create is non-toxic, organic, high quality and gentle on the scalp + skin.

Highly Effective

Our hair + skin care products have been created with you in mind, to create noticeable results.

Ethically Sourced

Ingredients are sourced ethically and sustainably. All herbs are organic and sourced from small US Farmers when available. 

Imagine what your routine would look like using herbal products to care for your scalp, hair + skin. No harsh chemicals, no greenwashing, and no over complication!

 

Hair Healing 101

Did you know that almost all conventional products have silicones in them? This causes buildup on the hair and scalp over time which can result in a number of issues like dry hair and hair loss.

Hair healing is the reversal of that.